Our client is a venture-backed, seed-stage GovTech company building an AI-native operating system for government. Automates resident communications and workflows across phone, chat and text, while expanding into CRM, ticketing and case management. Opportunity to be the first dedicated product marketer, work directly with leadership and build the product marketing function from the ground up.

First dedicated product marketing hire. Hands-on individual contributor reporting to the Head of Sales, with close collaboration across product, customer success and the founding team. AI product marketing experience and practical use of AI tools are strong advantages. GovTech, public-sector procurement, contact center/CX and vertical SaaS experience are preferred but not mandatory. Prioritize positioning, messaging, sales enablement, product launches, customer case studies, competitive intelligence and go-to-market execution. Candidates must demonstrate work they personally created and explain their strategic reasoning.

Fully remote, candidates can be anywhere in the USA

Role Description

Year of Experience: 5–8 years preferred - ideally 5+ years total marketing experience and 3+ years in B2B SaaS product marketing. Exceptional candidates with approximately 4 years of relevant experience may be considered.

Scope of Role

• Own product positioning, messaging and competitive differentiation.
• Build sales enablement materials and support the sales team.
• Conduct customer interviews and develop case studies and testimonials.
• Lead go-to-market planning for new products, including Switchboard CRM and case management.
• Support cross-selling, adoption and customer expansion.
• Develop reusable government RFP content, proposal templates and cooperative purchasing materials.
• Create website content and webinar/conference materials.
• Analyze competitors, customer feedback and win/loss trends.
• Use modern AI tools to accelerate execution while maintaining independent judgment.

MUST HAVE SKILLS

• B2B SaaS product marketing experience.
• Positioning, messaging and value proposition development.
• Strong written and spoken communication.
• Sales enablement: pitch decks, one-pagers, demo scripts, ROI narratives and competitive battlecards.
• Product launch and go-to-market execution.
• Experience supporting complex, multi-stakeholder B2B sales cycles.
• Ability to work independently and demonstrate personally executed work.
• Strong critical thinking, creativity and editorial judgment.

Company HQ Location: New York

Role Location: Remote

U.S based candidates only!

Travel approximately 15–20% for conferences, customer visits and team meetings.